For new and growing locksmith businesses
Before you spend thousands on tools, build the website that helps customers find you.
We build a professional WordPress website for your locksmith business, structured around your services and your area, for a one-time build fee of $297.
- $297one-time build fee
- 7–14days, typical turnaround
- 3builds accepted per month
- One-time build fee
- 3 revision rounds
- Hosting optional
Hosting isn't included in the $297. Choose our managed hosting for $29/month or use your own. Your domain is purchased separately and belongs to you.
Only 3 website builds accepted each month, so every site gets personal attention and the turnaround stays realistic.
The mistake most new locksmiths make
They buy the tools first, and think about customers later.
It's a natural instinct. You're learning a trade, so you invest in the trade.
A programmer. A key cutting machine. Picks. Stock. Training. A van to put it all in. Thousands can be spent before there's any reliable way for someone in your area to discover your business.
Then the phone stays quiet. Not because you can't do the work, but because nobody knows you're there.
You can own every locksmith tool in the catalogue. But if someone nearby needs a replacement car key and can't find or trust your business, they can't hire you.
Tools are essential. This isn't about buying fewer. It's about building your customer side alongside them, instead of leaving it until last.
- Key programmer
- Key cutting machine
- Lishi picks
- Blank keys and remotes
- Training
- A van, kitted out
- Often missingA way for local customers to find, trust and contact you
Two sides of every locksmith business
Tools let you do the job. Marketing gives you the chance to get it.
Operations
Lets you do the work
- Training
- Tools and equipment
- Stock
- A vehicle
- Technical ability
Customer acquisition
Gives you the chance to do the work
- A professional website
- A local presence
- Credibility with customers
- An easy way to call or enquire
- Somewhere to send prospects
You need both. Without a professional way for customers to discover, check out and contact you, you've built the operational side of a locksmith business and skipped the side that brings in customers.
What we build for you
A complete locksmith website, personalised to your business.
Built on our locksmith-specific framework, then customised with your business name, branding, services, service area and contact details.
- Professional WordPress websiteA proper, independent website platform
- Mobile-friendly designLooks right on phones, tablets and desktops
- HomepageWho you are, what you do and how to reach you
- Service pagesBuilt around the work you actually want to sell
- Location structurePersonalised around your service area
- Contact and enquiry formsConfigured and ready to receive enquiries
- Click-to-callWhere appropriate, so mobile visitors can ring you
- Your branding and detailsBusiness name, branding and contact information added
- On-page SEO foundationsService area optimisation and a search-friendly structure
- Domain connectionPlus launch support when your domain is ready
- Up to 3 revision roundsSo the finished site feels right for you
- Typically 7–14 daysFrom completed onboarding to ready to launch
How many pages will your site have?
It depends on what you offer. An auto-only locksmith needs fewer pages than a business covering auto, domestic and commercial work across several areas, which can grow into a substantial multi-page site.
We build the service and location structure your business needs, rather than padding your site with pages you don't.
- Auto only
- Auto and domestic
- Auto, domestic and commercial
Examples of completed builds
Two locksmith websites built on our framework, each personalised for that business.
Built for locksmiths, not generic businesses
You're not explaining your trade to a web designer from scratch.
A generic web designer has to learn your industry before they can build for it. Usually, you pay for that learning time.
Locksmithing Secrets works in the locksmith industry every day. The structure, wording and page layout of our framework are already shaped around how locksmith customers look for help, and how local locksmith businesses actually operate.
What a generic designer has to learn first
- Locksmith terminology
- The services locksmiths actually offer
- What customers search for when they're locked out or have lost a key
- The difference between auto, domestic and commercial work
- How locksmith services are usually grouped
- How a local locksmith business wins work
Already built into our framework.
Still getting set up?
"But I haven't bought all my tools yet."
That's fine. You don't need to be fully operational to start building the side of your business that brings customers in.
- No domain needed to startWe can begin building before you've bought your final domain, then connect it when you're ready.
- Built while you trainYour site can be prepared while you're training and getting equipped.
- Somewhere to send early prospectsA professional place to point people to from your very first conversations.
- An earlier read on demandIf enquiries begin coming in, they can help you understand which services people in your area are actually asking for.
- Ready when you start taking jobsYour marketing foundation is already in place on day one, not months later.
- Start recovering your investmentEarly paid jobs can begin helping to offset what you've invested in equipment.
One rule: only promote services you're trained, equipped and legally able to deliver. This is about being commercially ready, not advertising work you can't do yet.
How it works
From launch check to live website in five steps.
- 1
Tell us what you're launching
Complete the 60-second Website Launch Check about your business and services.
- 2
Secure your build for $297
You're taken straight to secure checkout.
Managed hosting ($29/month) is an optional extra at checkout - 3
Complete your onboarding
We collect your business details, services, service area, branding and contact information.
- 4
We build and personalise
Your website is tailored around your business, your services and your area.
- 5
Review, revise and launch
Up to 3 rounds of revisions, then launch.
Typically 7–14 days
To keep every build personalised and maintain the 7–14 day turnaround, we take on 3 new website projects per month.
Starting from a blank page
What a typical web agency has to do
- Learn the industry
- Plan the structure
- Design layouts
- Work out services
- Build
- Launch
Starting from our framework
Where your $297 goes
- Customise
- Configure
- Adapt
- Populate
- Launch
Fair question
How can we build this for $297?
Because we don't reinvent the same locksmith website from scratch every time.
Locksmithing Secrets has already developed the locksmith-specific framework, layouts and page structure. So our time goes into customising, configuring and populating it for your business, not billing you thousands to rediscover the locksmith industry.
That's efficiency, not corner-cutting. The framework is established. The finished website is built around your business, your services and your area.
Ownership
Your website. Your domain. No lock-in.
You're building a business asset, so it should belong to you.
Built on WordPress
A proper, independent website platform that's well suited to building local search visibility over time.
You own your domain
You buy it in your name, and it belongs to your business. You don't need it before we start.
Host it where you like
Use our managed hosting, or your own. Your choice.
Free to leave
If you use our hosting and later want to move, you can migrate your site elsewhere. We don't charge an exit fee.
Handover guidance
After launch you get instructions for making everyday changes yourself.
Hosting
Hosting. Simple and flexible.
Every website needs hosting. Choose ours or use your own.
Hosting is not included in the $297 build fee.
Option 1
Managed WordPress hosting
$29/month
- Secure hosting for your website
- Simple and hands-off
- Managed by us
- Optional: add it at checkout
Option 2
Use your own hosting
$0to us
- No hosting payment to us
- We'll explain exactly what's needed
- Host your website wherever you choose
No pressure either way.
Alex WelshFounder, Locksmithing Secrets
Who's behind this
Built by a locksmith, not a generalist agency.
I'm Alex Welsh, founder of Locksmithing Secrets, and I've spent more than 20 years in the locksmith industry. I'm not an agency marketer. I understand how locksmith customers actually behave:
- The urgency of a lost car key
- How people search in an emergency
- What they look for before they call
- How competitive a local area can be
This service exists because so many new locksmiths invest heavily in tools and leave the customer side until last. It's built to fix that, at a price that makes sense when you're starting out.
Straight talk
What a great website can do, and what nobody can promise.
What it can do
- Make your business look professional
- Explain your services clearly
- Give your marketing a destination
- Let prospects call or enquire easily
- Create the foundation for building local search visibility
What we won't promise
- Guaranteed Google rankings
- A guaranteed number of leads
- Guaranteed revenue
- Instant customers just because the website exists
The website is your marketing foundation. What you build on top of it matters too.
The offer
Everything included, for one build fee.
Your professional locksmith website
$297one-time
- Professional WordPress build
- Service and location structure tailored to your business
- Mobile-friendly on every page
- Contact and enquiry functionality
- On-page SEO foundations
- Domain connection when you're ready
- Up to 3 rounds of revisions
- Typical 7–14 day turnaround
Hosting not includedManaged hosting is available for $29/month at checkout, or use your own.
Maximum 3 new builds per month
Please note: the $297 build fee is non-refundable. This is a personalised service, and work and resources are allocated to your project as soon as you proceed.
Questions
Everything you need to know before you start.
Clear answers on price, hosting, ownership and what to expect.
Still have a question? Email alex@thelocksmithmentor.com
Price and hosting
Is $297 really the full website build price?
Yes. $297 is the one-time fee to build and personalise your website. Hosting is separate, because every website needs to be hosted somewhere.
Is there a monthly website fee?
There’s no recurring website-build fee from us. You’ll need hosting, and you’ll also pay your domain provider their normal domain registration/renewal fee. Hosting is either our optional managed WordPress hosting at $29/month or compatible hosting of your own.
How does the $29/month hosting work?
It's optional managed WordPress hosting that you can add at checkout. We host and manage it for you, so it's the simple, hands-off option.
Can I use my own hosting?
Yes. Just don't add our hosting at checkout. We'll explain what your hosting needs so the website can run properly there.
What happens if I use your hosting and later want to move?
You can move your website to another host. We don't charge an exit or migration fee.
Your new hosting company may have its own charges, which would be between you and them.
Why is the build fee non-refundable?
Because this is a personalised service. Once you proceed, work and resources are allocated to your build.
Domain and ownership
Do I need a domain before ordering?
No. We can begin building first and connect your domain once you've bought it.
Who buys and owns the domain?
You do. You buy the domain in your name, and it belongs to your business.
Is the website built on WordPress?
Yes. WordPress gives you a proper, independent website platform that's well suited to building local search visibility over time.
Can I edit the website myself?
Yes. It's a standard WordPress website. After handover you'll receive instructions for making normal changes yourself, like updating text, phone numbers or opening hours.
Do you maintain the website forever?
No. Ongoing content updates and maintenance aren't included in the $297. After handover you'll have guidance so you can manage everyday website changes yourself.
The build
How many pages will I get?
It depends on the services you offer and the areas you cover. We build the service and location structure your business needs, rather than padding the site with pages you don't need.
A broad locksmith business covering several services and areas can end up with a substantial multi-page website.
What if I only offer auto locksmith services?
Then your site is structured around auto work, with pages for the auto services you actually offer. There won't be pages for domestic or commercial work you don't do.
What if I offer auto, domestic and commercial?
We build a broader structure to match, so each type of work you offer is properly represented. This usually means a larger site.
How quickly will it be ready?
Usually within 7–14 days. Timing partly depends on how quickly your onboarding information and revision feedback come back, so we can't promise an exact date in every case.
How many revisions do I get?
Up to 3 rounds of revisions.
What counts as a revision round?
A revision round is one consolidated set of reasonable changes to the agreed website build. The service includes up to three rounds. Major changes to the agreed scope, new services or additional work requested after the build has been agreed may be quoted separately.
What information will you need from me?
The basics, collected during onboarding: your business name, the services you offer, your service area, any branding you have (like a logo or colours) and your contact details.
Results and expectations
Will my website rank #1 on Google?
No honest provider can guarantee that. Rankings depend on your area, your competition and what you do over time. We build on-page SEO foundations and a structure suited to local search, but we don't promise rankings.
Will I automatically get locksmith jobs?
No. We can't guarantee enquiries or revenue. Your website is marketing infrastructure: it gives customers a professional way to find, check out and contact you. What you build on top of it matters too.
I'm still training. Is it too early?
No. You can build your marketing foundation before you fully launch, as long as you only promote services you're trained, equipped and legally able to deliver.
Getting started
Why do you only take 3 projects per month?
To keep every build personalised and maintain the 7–14 day turnaround.
What happens after I click the button?
- You complete the short Website Launch Check (about 60 seconds).
- You're taken to secure checkout to pay the $297 build fee, with optional managed hosting.
- You complete onboarding so we have everything we need.
- We build and personalise your website.
Your launch list
Build your marketing foundation before you're left waiting for the phone to ring.
You've probably already got a list of tools you need. Make sure the thing that can bring customers to your business is on that list too.
- 60-second launch check
- Hosting optional
- 3 revision rounds
- Training
- Tools and equipment
- Stock and a van
- A website customers can find, trust and contact